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When we started our company, we did so-called profile analyzes to see which our driving forces are. These profile analyzes showed that we are both social entrepreneurs.
But what is social entrepreneurship?

A social entrepreneur has driving forces that differ from the norm in society. The norm where values such as money and power rule. Our values are instead based on doing good for society at large, creating a change and doing something we are proud of. In our world this means,
to spread equine humane education and to create a better world
for both horses and people.